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There are many ways to send emails, depending on: - who you are emailing, - the number of emails you are sending, - whether these emails are targeted to a particular group, - whether these are recurring emails. BOOK VIII: SENDING EMAILS provides an overview the many different approaches for sending emails effectively. The book features chapters on these topics: - Using an email sending platform for your opt-in emails, like Mail Chimp or Constant Contact - Using software to send out targeted and personalized promotional emails through an SMTP server - Using mailing services to send out high-volume promotional emails for sales and publicity - Creating newsletters and announcements to go to your contacts and prospects on a recurring basis. The book includes a number of illustrations to help you evaluate and use various programs and services. The emphasis is on deciding your best approach and putting it into practice to increase your sales and clients. Gini Graham Scott has published over 50 books with traditional publishers and over 60 books through her own company, Changemakers Publishing. She also assists clients in writing and publishing their own books.
The Complete Guide to Email Marketing: Book VIII: Sending Emails Gini Graham Scott The Complete Guide to Email Marketing: Book VIII: Sending Emails read free ipad
Their product update email gives me a clear and concise email outlining all the new things I can doDon't Offer a Discount 4Let me know if: Youre all set and I should stop bothering youUse HTML Emails for a Smooth Transition Welcome Emails should look like the landing pages they came fromCart Abandonment emails are sent to customers who have added products to their cart, but failed to check outSingleWin-Back Emails 6A few emails sent at a strategic time though, can help bring them back and turn them into customers
Use a larger font small fonts are difficult to read on mobileSome people respond, but all others get purged4Thats the exit-intent popup: you should add these on every page of your site2Sometimes this is done with coupons and discounts, other times its just a simple reminder of how useful your product or service isThey may even begin to eagerly anticipate your emailsOnboarding Funnel 2
Its pretty easy to keep up with once youve gotten the hang of it, and it brings in results, more so than many other channels:Get more trafficReach more peopleMake more sales and conversionsKeep your audience up to date with new releasesBuild stronger, long lasting relationships with your audienceAnd last, but not least, email is here to stay at least for the foreseeable future! The complete #guide to email marketing via lilachbullock #emailmarketingClick To TweetWho should be using email marketing?Email marketing is a channel that works across all types of businesses and websites; whether you have a small blog or a huge online or offline store, you would still benefit from using email.Whatever your business or website is about, you should start gathering emails and subscribers as soon as possible its going to be of huge help in the long run!How to get started with email marketingIdeally, you should start building an email list and creating an email marketing campaign as soon as your business and/or website is up and runningAfter that, you will close your cart and it wont be availableYou wont be able to figure out the perfect time immediately, but perform some A/B tests to identify which timeframes seem to perform best, and explore those in future campaignsChapter 5: Dolla Dolla Billz Yall Introduction You did it! You have taken a stranger from total unfamiliarity, and youve turned them into a repeat-buying, full-throated evangelist for your product well, almostOr, if you sell a service, use the sales email to explain how you would help a particular business/company and talk about how youve helped similar businesses in the past.Lately, Ive been trying a new (to me) type of sales email: the long form sales email.Basically, its almost like a short blog post where I give my subscribers a useful tip and then I explain how I can help them.When it comes to sales emails, I would recommend experimenting with both short form and long form email formats, to see how it affects your results.Email and mobileMany people nowadays access their emails via their mobile phoneUse the opportunity to explain what youre going to email them about, as well as to assure them that you wont be bombarding them with emails, but rather send regular updates with useful information that they would benefit fromIt can be something like 10 ways to increase your conversion rate today, just dont ever put price in your subject line that rarely works well!Use action-oriented verbs first these types of verbs tend to attract more opens, so use words like discover or find the best way to or get the new The complete #guide to email marketing: the subject line via lilachbullock #emailmarketingClick To TweetMake sure to test out different types of subject lines to find out what works best with your audience and subscribersCreating a sales funnel out of an email autoresponder sequence is a widely adopted strategy used by information marketers, but it can also be used by software companies, eCommerce businesses and service providersThey need nurturing and education to fully understand the value of your product or serviceTo help get you rolling, here are a few welcome emails with clear & simple goals: The intended action in Paths welcome email is very clear: Watch this video The big blue CTA in Vimeos welcome email makes the next step crystal clear
Plus, sending infrastructure does matter, tooYou won't be disappointedDrip emails can also help you retain more subscribers and turn more subscribers into customers when done right!There are two main ways to set up a drip email marketing campaign: create a specific timeline for sending a set of emails to new subscribers, or send specific emails based on your subscribers actions.This can all sound daunting, but with the right tool, it can be easy to set up and the best part? You get to write all of your emails in one go, and the automation service does all of the work for you!Here are a few situations in which drip emails can get you better results:New subscribers and buyers: whether theyve recently purchased one of your products or services, or simply subscribed to your email list, this is the perfect time to reach out to your new users and welcome themYour onboarding emails should iterate on the customer discovery process above - learning directly from users what trouble they're running intoCompelling subscribe button Make sure to use a contrasting color for your subscribe button, so that it really pops out on the page
Congrats, you have new followers! Linkedin uses a similar strategy boost their products retentionAt least you can track your unsubscribes and learn from themShare276 Tweet13 +137 Share140Shares 466 Get More Email Subscribers Right NOW Setup takes 60 seconds flatYou need to tailor the actual content of the email to address their needsTheir monthly newsletter delivers full-resolution, royalty free photos to my inbox every monthRepurchase Discount 5This quick, 15 minute test (Sendwithus didnt exist back then, but we could do it in 5) increased participation in the referral program by 15% and yes I know that sounds like a Geico commercialEmail 2: Explain why specific topic/problem mattersFive Minute Delivery Waiting for email sucksYou can cut through the most of the crap in your customers inbox if you just remember to provide value first 07f867cfac